Fall: The Perfect Season for Digital Marketing
Fall is my favorite season, and it is finally here! The weather is getting colder, the leaves are turning beautiful different colors and Halloween is right around the corner. Not only does fall give us this amazing warm and fuzzy feeling on the inside, it also presents new business opportunities. Marketing is a huge part of every business platform, and with the fall atmosphere, there comes new marketing opportunities. Without further ado, I present to you a list of ways that you can utilize fall to craft creative marketing strategies!
Fall colors: With the browning of the grass, and the changing colors of the leaves, fall gives us a whole new color scheme. When drafting posts, using colors such as red, orange, yellow and brown can resonate with the season and bring in more people to the business.
Incorporating different seasonal symbols: By utilizing different recognizable symbols of fall, you can create a bond between you and your target audience. Pumpkins, apples, pumpkin spice lattes, and overall cozy images can help craft an enticing fall atmosphere.
The weather: When fall begins, it is the beginning of the new colder season. By incorporating scarves, gloves, boots, and other cozy items into your marketing plan, you can resonate with your audience.
Food: One of the best parts of fall is the warm dishes that compliment the colder weather. Incorporating different signifiers of fall foods into your posts on social media will likely reach a larger number of people. Who doesn’t love food?! I suggest focusing on pumpkin pie, apple cider, soups, etc.!