As I sit down to reflect on this past year, my heart is full of gratitude and pride for everything we’ve accomplished at Falco Creative Media in 2024. It’s been a whirlwind, to say the least—one filled with growth, milestones, and more than a few moments of “Wow, did we really just do that?”

Thanks to my on-air experience, I’m not just behind the camera—I’m also a pro at coaching people on how to look, sound, and feel their best on screen. I know exactly how to guide you through the shoot, whether you're nervous about your first interview or unsure of how to hit your mark. No one wants to look like a deer in headlights, and I’m here to make sure that doesn't happen. I can offer direction, calm nerves, and make sure your personality shines through!

As 2024 winds down, I find myself reflecting on what has been one of the busiest and most rewarding years of my career as a videographer. This year, Falco Creative Media reached an incredible milestone: 100 video shoots completed in just 11 months. That’s 100 unique opportunities to tell compelling stories, partner with amazing businesses, and bring creative visions to life through the power of video marketing.

Each project has reinforced why video marketing is such an essential tool for businesses today. From promotional videos that elevate brand awareness to behind-the-scenes content that builds authenticity, every shoot is a chance to help my clients connect with their audience in meaningful ways.

Let’s talk about one of the most misunderstood parts of video production: editing. If you’ve ever heard someone say, “Oh, it’s just cutting a few clips together, right?”—you’re not alone. I get it. From the outside, editing looks like a straightforward process. But let me tell you, it’s so much more than that. It’s where the magic happens, and sometimes, it’s where I find myself pulling an all-nighter to make sure everything is just right.

There’s never been a better time to invest in video marketing. If you’re ready to elevate your brand and make a real impact, we’re here to help. Whether you need help with strategy, production, or both, Falco Creative Media has you covered. Let’s create something great together!

At Falco Creative Media, our team is our strength. Today, we’re excited to spotlight Molly, who has been an invaluable part of our journey. We sat down with her to learn more about her experience with FCM and what makes her tick.

Life as a business owner and a mom of three isn’t about achieving a perfect balance—it's more like juggling a collection of glass balls, where each day demands its own set of priorities. Managing Falco Creative Media while raising my three energetic boys requires a constant reevaluation of what needs my attention most. Here’s a candid look at how I navigate these daily decisions and why family always comes first, even if it means letting some things go.

Discover the Power of Video Marketing at Conferences! Including video marketing into your conference marketing strategy is essential for boosting engagement, connecting with your audience, and maximizing your brand's message. Video content is key to elevating your conference presence while leaving a lasting impression. Dive into our latest blog post to hear more about some of the things Falco Creative Media has to offer at conference events.

Fall, a Midwestern staple, fan favorite, and my personal favorite time of the year. It’s also a great time for a business to leverage their marketing strategy, and we all know that video marketing is the most powerful way to do that. During the fall, viewership of online media increases by up to 25%. In fact, more than half of United States adults have indicated that they are interested in fall themed content from brands on social media platforms. In this blog post, we will explore a few video marketing ideas that can help your brand stand out as this season unfolds.

As we all know, videos have become a highly effective way to engage with audiences. But, to truly make an impact and connect with your audience, it's essential to optimize your videos. In this blog post, we'll explore 3 simple ways to maximize your videos on different social media platforms.

Video marketing is a hot trend right now and the goal should be to make the audience feel something. Remember, stories drive emotion and emotion drives action. Let’s work together to figure out the best way to deliver your story!

We are sharing all sorts of helpful, easy to try and valuable tips with becoming more comfortable on-camera and rocking your next video whether that is for IG, work, school or for fun!

The algorithm remains a mystery, so we need to take advantage of anything that helps our organic reach. Instagram stories should be a staple of any business’ marketing strategy.

Using video content to help promote and market your event will inevitably lead to greater awareness, and ultimately, more engagement. With video's power to excite, engage and emotionally connect, it's a must for any virtual event.

With the 4-year anniversary of Falco Creative Media this month I have been reflecting a lot on what this experience has meant to me and the journey to today. Like every small business person I have had moments of doubt and difficulty, but am so proud to still be here, growing my business, all these years later.

Video truly is a great way to personalize your story and get in touch with current and future clients/ customers. Now and through the New Year is a great opportunity to capture your audience in a genuine way.

With September coming to a start, the Falco Creative Media team has made it a priority to organize our goals for the growth of the company.

This was one of the most intimate and honest books I have ever read. There were just so many pieces of advice or things she says that resonate with me. Glennon has a gift of using her own experiences to help explain some basic truths we have never considered in our own lives. I love how true, open and transparent she is in her writing,

Social media tips to help your business expand its audience and engagement.

As filming resumes, I wanted to let you know about a few protocols I have adopted to ensure the safety of your staff and customers.