The Basics of Video Storytelling
Every business has a story. Every story is unique. Falco Creative Media identifies and shares your story through video to help you stand out.
Falco Creative Media’s tagline is essential to the brand identity of the company. I believe it captures and projects the overall value I bring to my clients and what sets me apart.
What makes me a good storyteller? Well, I got my degree in Broadcast Journalism and went on to be a sports reporter for 8 years before opening Falco Creative Media. During those years, I spent every day interviewing coaches and players and relaying their stories to fans. I know what it takes to secure ongoing and positive coverage for your mission, message and brand.
Just as I connected athletes to their fans, I now connect businesses with their current and future customers. Storytelling is the most effective way to capture the attention of your audience and effectively create engagement, and I use it in every video I produce.
Just like a book, every video should have a plot and a purpose. So let’s dive in to video storytelling and what all it entails:
PLOT: What story do you want to tell? This should have a beginning, middle and end.
PURPOSE: What do you want your viewers to take away from the video?
AUDIENCE: Who is your target market? Do you want to attract new customers, current customers, all of the above?
DISTRIBUTION: How will you share this video?
When you work with Falco Creative Media, I help you outline and build the framework and then use my shooting and editing magic to make the story both cohesive and engaging. I piece the footage together and add titles, music and animations to bring the story to life.
Video marketing is a hot trend right now and the goal should be to make the audience feel something. Remember, stories drive emotion and emotion drives action. Let’s work together to figure out the best way to deliver your story!