Reflecting on an Incredible Year: FCM 2024 Recap
As I sit down to reflect on this past year, my heart is full of gratitude and pride for everything we’ve accomplished at Falco Creative Media in 2024. It’s been a whirlwind, to say the least—one filled with growth, milestones, and more than a few moments of “Wow, did we really just do that?”
First, let’s talk about the numbers, because, honestly, they’re a testament to how hard we worked this year:
• 106 video shoots. Yes, you read that right—106 opportunities to bring our clients’ stories to life.
• We had the privilege of collaborating with 60+ clients, each one bringing something unique to the table.
• And let’s not forget, we edited nearly 525 videos! That’s 525 final products that we poured our heart and soul into, ensuring every detail was just right.
Speaking of milestones, we’re beyond excited to share that Falco Creative Media was recognized with not one, but TWO awards this year. Being honored like this reminds us why we do what we do—to tell stories that matter and create content that connects.
2024 was also a year of growth for our team. We welcomed our newest hire, Jenna Hansen, who’s brought fresh ideas and a creative spark to our projects. Watching her hit the ground running has been such a highlight for me, and I can’t wait to see what she accomplishes in 2025.
We also launched our second merch drop thanks to our Administrative Assistant Molly, giving our community a little piece of FCM to rock and rep. And let’s just say, you all showed up for it. (Thank you!)
Seven work trips took us across the country to collaborate, create, and connect (one of those trips being to work alongside THE Chip Gaines, eeek!) Each trip brought its own challenges (like filming in 103 degree temps) and triumphs, but most importantly, they gave us a chance to capture content that truly makes an impact.
Oh, and let’s not forget the video that stole the show this year—1.7 million views and 200 reshares. Seeing something we created resonate with so many people? That’s the kind of moment we dream about as creators.
It wasn’t all a walk in the park. There were plenty of late nights and long hours. I worked quite a few 60-hour weeks and found myself in the editing bay until morning time on more than one occasion. The hustle was real, and it pushed me to my limits at times. But through every challenging moment, the reward of seeing our hard work come to life (like winning the biggest regional Emmy!) made it all worthwhile.
Of course, I couldn’t have done it without the unwavering support of my husband, who has been my rock through it all. I hope my kids see in me a mom who works hard and chases her dreams, and I’m endlessly grateful to our extended family and friends who stepped in to help at home.
As I look ahead to 2025, I’m filled with hope and excitement. We’re dreaming bigger than ever, setting goals that scare us a little (in the best way), and continuing to lean into the hustle that fuels us. Our clients mean the world to us, and I can’t wait to see how we can help them shine in the new year.
To our team, our clients, and every single person who’s cheered us on this year—thank you. You’re the reason we keep pushing boundaries and showing up day after day. Here’s to an even bigger and better 2025. Let’s go!
With gratitude and love,
Katie