Why use Instagram Stories?
Instagram Stories is a fun way to step back from your perfectly curated feed and show off personality. Not to mention, it affects your reach and engagement. Here is a list of reasons why you should up your Insta Stories game:
With how the algorithm works, consistently posting to insta stories will give you a higher probability of reaching more viewers. Same goes for engagement with your stories.
It’s a great way to get feedback for research, products, etc. Be sure to utilize the story stickers (questions, polls, emoji slider, etc.)
Showing off more of your brand is always a great way to build trust with your community. People love and connect with behind-the-scenes content.
You can give tips, advice and show off your expertise/skills
It’s an easy way to stay relevant and top of mind! Enough said.
Overall, the algorithm remains a mystery, so we need to take advantage of anything that helps our organic reach. Instagram stories should be a staple of any business’ marketing strategy.
With so many brands using stories, sprucing up your feed can set you apart. If you would like some more formal Instagram story videos (animation, motion graphics, etc), I am currently offering an ‘Instagram/ Facebook Stories Package’. Contact me today and I can fill you on what all that entails!
It’s truly a place where mixing business and personal life is expected, so have fun with it and don’t be scared to share multiples stories a day!