Falling for success: Fall Video Marketing

Fall, a Midwestern staple, fan favorite, and my personal favorite time of the year. It’s also a great time for a business to leverage their marketing strategy, and we all know that video marketing is the most powerful way to do that. During the fall, viewership of online media increases by up to 25%. In fact, more than half of United States adults have indicated that they are interested in fall themed content from brands on social media platforms. In this blog post, we will explore a few video marketing ideas that can help your brand stand out as this season unfolds.

1.Utilize the vast amount of fall events and activities; such as local festivals, pumpkins decorating, seasonal events and traditions. If your company is involved in any of these activities, share glimpses of your team enjoying them! It’s a great way to bring your audience behind the scenes and show off your personality.

2. Tap into the aesthetic of a perfect midwestern fall. When showing off your products and/ or services, incorporate the warm, vibrant fall colors to create visually appealing videos that will captivate your audience.

3. Halloween marketing is a perfect way to display how your brand can show a relaxed, not so serious side. Do you all dress up for Halloween? Decorate the office? Make sure to take photos or even better, push record!

4.Thanksgiving is a great time to give thanks and show appreciation to your desired audience. You could simply make a video of your team thanking clients or even run a fall-themed contest/ giveaway. This not only increases brand visibility, but it brings the community together.

Fall is the start of the holiday season, and the peak of consumer spending in the US. Take advantage of this time of year and leave a lasting impression! Happy Fall Y'all