Conference Promo Videos on the Rise!

I’m not entirely sure how it happened, but Falco Creative Media has really tapped into the professional conference scene … and I am loving it! FCM was launched with an openness to all partner types and events I would cover — all that really mattered to me was helping my clients tell a story. It turns out conferences have compelling stories! I hadn’t anticipated just how much content is generated from such events, nor did I realize they would all have such a cohesive theme. So far in 2018, I have covered 5 conferences and have 2 more on the books. My main goal with each video is to communicate what the conference is about, who it is for, and why those people should be excited about being there. 

Anyone who has attended a lot of conferences knows that energy drives success. A feeling of excitement prompts people to attend in the first place and to continue to come back. And what better way to capture that energy than a video? One of my favorite things about conference videos —it's my job to showcase the raw, human side of your event. To show how much fun your attendees and sponsors are having and feature the upside of each of these events: whether that is professional development or exciting networking opportunities.

Besides promoting your event and driving future attendees, these videos also make your current guests/vendors feel special by spotlighting them on the big screen. Regardless of whether you have 200 people or 30,000 people at your conference, every attendee should feel connected with each other and with the event. Video helps them feel that connection!

I can’t overstate the importance video plays in maximizing attendance. It’s an integral part of any marketing plan before, during and after the conference. Instead of telling people that your event will be amazing, why not show them? Creating a promotional video with footage from previous events will help people visualize themselves at this year’s event. Creating video during the conference will help them feel they are a part of all the action. Creating videos immediately after the conference will inspire them and encourage them to spread word about their experience. If you want your next conference to create more momentum and enthusiasm, hire Falco Creative Media!

*You can check out some of the recent conference videos I did on my 'recent work' page!